KIHD - Business by Design

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What is a "Brand" and what does it achieve?

Kloofzicht Estate Consept 7 Godrich Group

Click on logo displayed above for Brand conceptualization

Branding - Logos

The definition of a brand as a "name, term, sign, symbol or design, or a combination of them, is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore, it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only or most appropriate one that provides a solution to their problem.

The objectives that a good brand will achieve include:

  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes User Loyalty

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It's a foundational piece in your marketing communication and one you do not want to be without.

With over 10 years experience in the Small and Medium, as well as Corporate business environment, KIHD understands the essential and core aspects of a dynamic brand.

Our dynamic Sales & Design team will assist you in Evaluating, Initiating, Rejuvenate, your unique brand.

  • Brand and design
  • Unique selling proposition
  • Corporate stationery layout
  • Brand strategy
  • Online presence

View Our Portfolio to see more examples of our work